Keynote Unveils New Brand Identity

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(February 25, 2014 – Youngstown, Ohio) Due to the increasing number of in-house creative and marketing services being offered, Keynote Media Group, a Youngstown marketing firm founded in 1977, has announced it has adopted a new brand identity and tagline.  “The emphasis is now on ‘Keynote’,” says Richard Hahn, company founder and president. He explains… Read more »

Industrial Strength Marketing Strategies

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As one of the most important tools in the business development playbook, video is highly effective in telling a brand’s story.  Whether it’s used for presentations or as part of a company’s website, video often speaks louder than words. Keynote provides an array of valuable services for B2B clients including: Marketing Strategy, Business Branding, Brand… Read more »

Obama Notes Youngstown Hub in State of Union

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How can your business prosper through advancing technology being developed right here in Youngstown?  America Makes is advancing on additive manufacturing – technology that will cut out costly material and labor from current manufacturing processes. This article, originally posted by The Vindicator, will shed more light on the subject. To hear President Barack Obama tell… Read more »

B2B Marketing: Measure What Matters

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In the B2B marketing universe, social media has become a go-to strategy. It’s critical to not focus on ‘likes’ and other insane metrics; the value in this tool is its ability to build relationships … period. This article, originally posted by Huffington Post, nails it. Let me ask you a question: If you lead a… Read more »

Client Highlight: Exal Corporation

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When hired by Exal to create a print campaign that stood out from their competitors in the aluminum container industry, we wanted to focus on the company’s stunning graphics.  Partnering with The Butler Institute of American Art?   Talk about a no-brainer. We took one of the museum’s paintings and reproduced it across six aluminum… Read more »

8 Tips for Successful Business Development

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First things first: Business development is not sales!  If your BD department is not performing up to your expectations, maybe it needs to adopt a different mindset.  In many B2Bs we work with, changing the way BD thinks is pretty close to the top of the list. This article, originally posted by Mashable, is a… Read more »

Operation Keynote Rebranding

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It’s official, Keynote has a new logo, tagline and website. Oh, and did we forget to mention an awesome outlook on 2014? “Over the years, we’ve been able to build and maintain brand equity as ‘Keynote’ and really wanted to further capitalize on that name.”  -Richard Hahn, President “Logos should be simple, durable, memorable, and… Read more »