(February 25, 2014 – Youngstown, Ohio) Due to the increasing number of in-house creative and marketing services being offered, Keynote Media Group, a Youngstown marketing firm founded in 1977, has announced it has adopted a new brand identity and tagline. “The emphasis is now on ‘Keynote’,” says Richard Hahn, company founder and president.
He explains that the new look is a culmination of months of planning, creative meetings and design testing. “Our goal was to better align our image with the wide range of services we provide and the diversity of businesses we serve,” he emphasizes. The new brand identity features a contemporary, global design and introduces the new tagline – ‘inspired marketing.’
Chris Anthony, the firm’s art director, explains that the company has been able to build and maintain brand equity as ‘Keynote’ and it was time to further reinforce that identity. “The letter ‘k’ and ‘Keynote’ will be prominently displayed with smaller text utilized for the words ‘Media Group.’”
By continuing to feature the word ‘media’ in the name, the firm believed the perception of Keynote’s capabilities might be misinterpreted. “Most often the word ‘media’ is associated with communication services such as newspapers, TV and radio stations,” says Hahn. He explains that although Keynote works in partnership with these outlets, the firm’s focus remains on providing inspired marketing, brand management, web, video and public relations services to B2B, B2C and nonprofit clients.”
The rebranding supports the evolution of the firm, but it isn’t just about the look, it’s about the culture. “Efficient and straightforward is how I describe it,” says Hahn.
The redesigned website, with a new domain name of KeynoteCreates.com, will allow for a more engaging user experience while capturing the firm’s personality. The homepage features a revolving video of the new office space, emphasizing the company’s expertise in visual media.
Hahn explains “no matter what we do creatively for a client, it’s our job to tell their stories. We aren’t changing Keynote’s story, just the title of this chapter.”