When OH WOW! The Roger & Gloria Jones Children’s Center for Science & Technology was ready to brand its new space, they approached us for ideas. Formerly used for project development and storage the space would house a PDCA (Plan. Do. Check. Act.) Lab, a fabrication shop, educational area and classroom. With a strong focus on providing students with opportunity to create their own projects from scratch, the brand for the space had to communicate creativity and critical thinking with a little bit of fun thrown in. InspireWorks was born. We wanted an industrial look with a nod toward math with the inclusion of the pi symbol. The staff reports that the logo elicits a smile from both teachers and students. Mission accomplished.
An international manufacturing holding company, Constellation Enterprises, called on KMG to create a print marketing piece for their four key companies — Columbus Castings, Jorgensen Forge, Commercial Metal Forming and ZERO Manufacturing. This high-quality brochure provides each company with a single piece with which they could cross-sell the services of their sister companies. Click to see the entire Constellation Enterprises Brochure.
Another firm with a national footprint for whom we created a website is Franchising Unlimited. Ramping up SEO was a key priority along with increase ease of use and functionality. Messaging was the first order of business — developing a positioning statement and strong marketing language. The company’s address is FranchisingU.com.